How can I benefit from a brand new WordPress website for my local business?




How Your Local Business Can Benefit From a WordPress Website

Statistics show that nearly 30 percent of all U.S. small businesses don’t have an official website As a local business owner, you might assume a website is an unnecessary expense that offers little or no value. After all, why do you need a website if you don’t sell products or services online? Even if your business operates locally, though, investing in a WordPress website is a smart decision that offers several key benefits.

Attract Local Customers

With an optimized WordPress website, you’ll attract targeted, local customers to your business. Not everyone uses a phone book to find the address or phone number of a local business. According to HubSpot, 71 percent of consumers search for local businesses online. Once your website is online, customers can find your business by searching for it in Google or Bing. 

To take advantage of this free local traffic, you must optimize your business’s website for local search. This includes creating a Google My Business listing, adding your business’s address and contact information to your site, and other SEO tactics. If this sounds like too much work, consider partnering with a Dallas SEO expert.

Increase Brand Exposure

A WordPress website can also help your business generate stronger brand exposure. You can customize the layout of your site to reflect your business’s brand, incorporating elements such as your business’s name, slogan and logo. Each person who visits your site will see these brand elements.

With its what-you-see-is-what-you-get (WYSIWYG) editor, you can easily upload logos and other brand visuals to your business’s site. And if you want to change your site’s design, you can install a new theme.

Inform Customers

A website is the perfect medium on which to inform customers about new changes in your business. If you recently added a new product to your business’s inventory, for instance, you can publish a web page showcasing it. However, this is just one way that you can use a WordPress site to inform customers about your business. You can also use it to announce new leadership, relocation or new pricing. Customers may follow your WordPress website to receive updates on your business.

Establish Your Business as a Leader

You can project your business as an industry leader by creating and maintaining a high-quality website. If a customer is trying to decide whether to buy your business’s product or a competitor’s product, he or she may look at your website. And if your website is professionally designed and clearly demonstrates the value of your product, they’ll probably choose your business instead of a competitor’s. A website is a reflection of your business’s values, so don’t use a generic cookie-cutter design. Invest in a professional-made, custom design to build credibility and trust with your customers.

Lower Costs of Marketing

Finally, a WordPress website can lower the costs of marketing your local business. There’s an old saying that you have to spend money to make money. If you don’t actively promote your business, customers won’t know what you offer. A website, however, allows you to attract customers for free. A Dallas SEO expert can optimize your business’s website so that it ranks high in Google for local searches. You can still use other advertising channels, but a website is a cost-effective way to promote your business. Read more on Click4Corp’s blog here.

Although there are dozens of website-building programs and platforms available, WordPress is arguably the best. It features clean, SEO-friendly code while supporting a variety of customizations. And as revealed here, a WordPress website is a smart investment for your local business. Contact a Dallas expert today to learn more about the benefits of WordPress and how it can help your local business. Learn more about Dallas SEO services here.

Tips For Learning Web Design

Previously we talked to you on our blog, about trends in web design for today, the difference between a designer and a web developer, or some tools that you should try as web designers. But what happens if you are not yet designers? If you want to introduce them to the world of web design, thanks to the enormous amount of information available globally, learning web design is at your fingertips. In this post, I will convey a series of tips that I consider essential when it comes to learning web design.

Know the evolution of web design to the present

To design a web page today, it is not necessary to have experienced at the user or designer level, with the web pages of the past. However, knowing what it is and knowing what the web pages were like, the trends and how they have evolved over the last two decades. Also, if you want to learn web design, I recommend you to know the evolution of tools, platforms, code languages or applications used in recent years to date. All this will allow you to start from a coherent base, which makes your design can, for example, avoid falling into old trends, discarded functions … or use inappropriate tools for the final result you pursue.

Assimilate and understand the basics to learn web design

One of the mistakes made by many of the people who want to learn web design is to try to tackle the final result, without stopping enough in the basics, not only plan but also fundamental aspects of web development, such as HTML, styles CSS, graphic design, etc. It will not help us when it comes to learning web design, create an image if we do not know where to put it or frame it with HTML, want to mount a grid in Bootstrap to create a web page about it if, for example we do not know what is bootstrap or how to use it, want to apply a CSS animation if we do not understand the basic concept of CSS, style sheets, etc. And so with any basic idea of web design. Learning web design is accessible, but as in most aspects, starting the house on the roof without a solid foundation can lead your efforts to failure.

Learn, Document, Read Websites & Web Design Blogs

Today there are thousands of sources of reliable information in our language, countless websites and blogs, such as ours, both personal and professional where you will find tons of advice, recommendations, techniques, trends and examples that will serve you not only of training but inspiration when designing your web pages. Information is the basis of all learning. If you want to learn web design, this is one of the best tips we can give you.

Follow other web designers in social networks

The expansion of the use of social networks, both personal and professional, has opened a perfect window for professional web designers and freelancers, web design studios and companies that, like us, offer web design services, expose their works, ideas and transmit advice and information of interest to anyone who wants to learn web design. It’s an easy and fast way to get information and inspiration, not only for your first steps in web design but throughout your professional activity as designers.

Investigate and study professional web design jobs

When sure professional web design or web design studios are considered the best, it is not only for the quality inherent in their design work but also for the level of contribution of ideas, inspiration, excellence, information about their techniques, innovation and basic and advanced concepts you can extract from your work. It is not about copying the actions of the best ones, but about studying them, understanding them and knowing how to describe what they do and how so that this information becomes a source of inspiration for your process of learning web design.