How Your Local Business Can Benefit From a WordPress Website
Statistics show that nearly 30 percent of all U.S. small businesses don’t have an official website As a local business owner, you might assume a website is an unnecessary expense that offers little or no value. After all, why do you need a website if you don’t sell products or services online? Even if your business operates locally, though, investing in a WordPress website is a smart decision that offers several key benefits.
Attract Local Customers
With an optimized WordPress website, you’ll attract targeted, local customers to your business. Not everyone uses a phone book to find the address or phone number of a local business. According to HubSpot, 71 percent of consumers search for local businesses online. Once your website is online, customers can find your business by searching for it in Google or Bing.
To take advantage of this free local traffic, you must optimize your business’s website for local search. This includes creating a Google My Business listing, adding your business’s address and contact information to your site, and other SEO tactics. If this sounds like too much work, consider partnering with a Dallas SEO expert.
Increase Brand Exposure
A WordPress website can also help your business generate stronger brand exposure. You can customize the layout of your site to reflect your business’s brand, incorporating elements such as your business’s name, slogan and logo. Each person who visits your site will see these brand elements.
With its what-you-see-is-what-you-get (WYSIWYG) editor, you can easily upload logos and other brand visuals to your business’s site. And if you want to change your site’s design, you can install a new theme.
A website is the perfect medium on which to inform customers about new changes in your business. If you recently added a new product to your business’s inventory, for instance, you can publish a web page showcasing it. However, this is just one way that you can use a WordPress site to inform customers about your business. You can also use it to announce new leadership, relocation or new pricing. Customers may follow your WordPress website to receive updates on your business.
Establish Your Business as a Leader
You can project your business as an industry leader by creating and maintaining a high-quality website. If a customer is trying to decide whether to buy your business’s product or a competitor’s product, he or she may look at your website. And if your website is professionally designed and clearly demonstrates the value of your product, they’ll probably choose your business instead of a competitor’s. A website is a reflection of your business’s values, so don’t use a generic cookie-cutter design. Invest in a professional-made, custom design to build credibility and trust with your customers.
Lower Costs of Marketing
Finally, a WordPress website can lower the costs of marketing your local business. There’s an old saying that you have to spend money to make money. If you don’t actively promote your business, customers won’t know what you offer. A website, however, allows you to attract customers for free. A Dallas SEO expert can optimize your business’s website so that it ranks high in Google for local searches. You can still use other advertising channels, but a website is a cost-effective way to promote your business. Read more on Click4Corp’s blog here.
Although there are dozens of website-building programs and platforms available, WordPress is arguably the best. It features clean, SEO-friendly code while supporting a variety of customizations. And as revealed here, a WordPress website is a smart investment for your local business. Contact a Dallas expert today to learn more about the benefits of WordPress and how it can help your local business. Learn more about Dallas SEO services here.